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Our challenge was based on creating a brand of self-service pharmacies that reflected innovation, well-being and naturalness.
Our role: naming, concept development, logo design and brand identity.
PROCESS
The corporate identity is visually represented with an imagotype that is composed of the name Autofarma and a juxtaposed three-leave icon that evokes the versatility, innovation and paradigm shift in the provision of a pharmacy service.
BRANDING APPLICATIONS
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TOUCH
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