Client: Burger Town
Our challenge was based on massifying the product of Bogotá's coolest burger through social media marketing. It has been a piece of cake, literally!
+12k
hamburgers sold
at #BurgerMasterCo
+5000
visits to Instagram profile
in a month
+17%
de engagement rate promedio en Facebook
+100k
people reached during
the first month
BEHIND
THE SCENES
We were convinced that the burger was the best we had tasted, but the brand lacked a touch of personality for everyone to try it.
That is why we reformulate communication, to become a more irreverent, cool and fun brand. We understood that the properties of the product could have a double meaning and that we all stop behaving normally when we are hungry: that is exactly what we take to the content. Voilà! More than 12 thousand hamburgers sold in the first month with #BurgerMasterCo.
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